Readers join National Geographic staff writer Cathy Newman as she gains entrance to this cloaked, 12 billion-dollar-a-year industry.
The author takes a crash course at a French perfumers' school, harvests roses in Morocco, and treks through the Costa Rican rain forest in search of new scents. We enter a lab where Newman creates her own "Cathy" fragrance, we witness an advertising campaign come to life, and we experience the launch of a Michael Jordan cologne in New York City, with all the hype, of a multi-million dollar campaign.
This volume explores the business of fragrance, an intricate combination of science and art, from the harvesting, production, and creation of the "juice" to the marketing.This jewel of a book is a rare glimpse into a business that turns mixtures into magic.
Författare: Newman, Cathy
Förlag: National Geographic
Bandtyp: Inbunden
Antal sidor: 176, färg.
Format: 24 x 31 cm
Utgivningsår: 1998
ISBN: 0-7922-7378-8
